If you’ve spent any time in the gym, scrolling fitness forums, or chatting with trainers, you’ve probably heard about Creatine. But what exactly is it, and why does it have such a strong reputation in the fitness world? Let us give you the scoop (pun intended).

What is Creatine?

Creatine is a naturally occurring compound found in small amounts in certain foods and produced by your body. It’s stored primarily in your muscles and used as a quick source of energy during short bursts of high-intensity activity, think heavy lifts, sprints, and explosive movements. It is also essential in the muscle recovery process so that you can train and perform your best. That’s why creatine has become one of the most widely used and researched supplements in the fitness industry.

Why Take Creatine?

While creatine is naturally present in foods like red meat and fish, consuming enough from diet alone can be challenging, especially for athletes and active individuals looking to optimize their performance. That’s where supplementation comes in. Here’s why so many people add creatine to their routine:

1. Cellular Energy Support (ATP Production)

Creatine helps support the regeneration of ATP, your body’s primary energy currency. This doesn’t just power workouts—it fuels every cell in your body, including your brain, heart, and muscles.

Why creatine matters: Whether you’re exercising, working, or simply managing stress, more efficient cellular energy can help you feel more balanced and resilient.

2. Muscle Health & Maintenance

Creatine helps muscles hold water and stay hydrated at the cellular level, which is important for performance—but also for recovery and long-term muscle health as you age.

Why creatine matters: Muscle mass naturally declines over time. Creatine may support the maintenance of lean body mass, even outside of heavy training.

3. Brain Health & Cognitive Support

Emerging research links creatine to cognitive performance, especially under stress or fatigue. The brain requires high levels of ATP, and creatine supports that supply.

Why creatine matters: Whether you're a student, a parent, or just navigating a busy lifestyle, creatine may support clarity and focus when you're mentally taxed.

4. Healthy Aging

Creatine may help support strength, coordination, and physical function as we age. There’s growing interest in its role in supporting neuromuscular health and mobility—especially in older adults.

Why creatine matters: It's not just about lifting heavier—it's about staying active, independent, and strong throughout life.

5. Recovery & Resilience

Creatine is linked to better hydration within muscle cells, which may support improved post-exercise recovery and reduce muscle soreness or fatigue after physical activity.

Why creatine matters: The quicker you bounce back, the more consistent your movement, your mood, and your momentum.

6. Bone Health Support (Emerging Area)

Some studies suggest creatine, when combined with resistance training, may have a beneficial impact on bone density. The mechanism is still being studied but is promising.

Why creatine matters: Bone health is whole-body health—especially for women, older adults, and anyone with an active lifestyle.

7. Vegan/Vegetarian Wellness

Creatine is primarily found in animal products, so individuals with plant-based diets typically have lower baseline levels. Supplementing may help fill this nutritional gap.

Why creatine matters: It’s an easy, effective way to support overall wellness for those limiting meat or animal sources.

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Why FITAID Creatine Matters:

Who Should Take Creatine?

The great thing about creatine? It’s not just for bodybuilders or elite athletes. While it’s a staple for those lifting weights and training hard, it’s also beneficial for:

Meet FITAID Essentials Creatine

Now that you know why creatine is such a game-changer, let’s talk about FITAID Essentials Creatine. We’ve taken this classic supplement and elevated it by using premium ingredients and offering multiple options to fit your preferences.

Why FITAID Creatine?

How to Use FITAID Essentials Creatine

Taking creatine is as easy as adding one scoop to wherever it fits into your daily routine. Mix it with water, add to your coffee, blend it into a smoothie, or stir it into your post-workout FITAID can. The unflavored option seamlessly integrates into any drink, while our flavored options give you a delicious, sugar-free way to enjoy your daily dose.

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The Bottom Line

Creatine has stood the test of time as one of the most trusted supplements in fitness, and FITAID Essentials Creatine makes it easier than ever to incorporate into your routine. Whether you prefer it unflavored or want to mix things up with Watermelon Rush or Fuji Apple, we’ve got an option to help you Supplement Your Lifestyle©.

Ready to keep things simple and effective? Add FITAID Essentials Creatine Powder to your lineup and fuel your performance with confidence.

 

When it comes to supporting your overall wellness, Vitamin D3 and K2 are key. While Vitamin D3 is well known for its role in supporting bone health and immune function, Vitamin K2 works alongside it to help ensure your body is using these nutrients effectively. Together, they make a powerful team that’s worth adding to your routine. Let’s break down why D3+K2 is a must-have supplement.

What is Vitamin D3 + K2?

Vitamin D3 (cholecalciferol) is the most effective form of Vitamin D, which plays a crucial role in maintaining various bodily functions. Since our primary source of Vitamin D is sunlight, many people struggle to get enough, especially those who live in colder climates, spend a lot of time indoors, or wear sunscreen regularly.

Vitamin K2 (menaquinone) is an essential but often overlooked nutrient that works in synergy with Vitamin D3. It helps direct calcium to the right places in your body, ensuring that it supports your bones rather than accumulating where it shouldn’t.

Why Take D3 + K2?

While Vitamin D3 and K2 each have their own benefits, they work best together. Here’s why people turn to this dynamic duo:

Who Should Take D3 + K2?

This supplement is beneficial for just about everyone, but particularly for:

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Meet FITAID Essentials D3+K2

At FITAID, we believe in creating supplements that are both high-quality and effective. Our FITAID Essentials D3+K2 is designed with high quality forms of these essential nutrients to help you get the most out of your daily routine.

Why FITAID D3+K2?

How to Use FITAID Essentials D3+K2

Adding FITAID Essentials D3+K2 to your routine is easy, just take one capsule daily with a meal for best absorption. It’s a simple way to ensure you’re getting the nutrients you need to support your active lifestyle.

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The Bottom Line

Vitamin D3 and K2 are essential nutrients that work together to support overall wellness, and FITAID Essentials D3+K2 makes it easy to get a high-quality, effective dose. With 5000 IU of Vitamin D3 and properly paired Vitamin K2, it’s a smart choice for anyone looking to optimize their supplement routine.

Ready to take your wellness to the next level? FITAID Essentials D3+K2 is here to help keep things simple, effective, and built for the way you live.

You already know the importance of staying active, eating well, and recovering properly. But have you ever considered how B vitamins fit into the picture? These essential nutrients play a crucial role in energy production, metabolism, and overall well-being. Let’s dive into why a B-complex supplement might be just what your routine is missing.

What is B-Complex?

B-complex refers to a group of eight essential B vitamins that work together to support various functions in the body. These include:

Why Take a B-Complex Vitamin?

B vitamins are water-soluble, meaning your body doesn’t store them for long. That’s why getting enough through diet or supplementation is important. Here are some of the key reasons people turn to a B-complex supplement:

Who Should Take B-Complex?

B-complex supplements may be a great choice for a variety of people, including:

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Meet FITAID Essentials B-Complex

Not all B-complex supplements are created equal. That’s why FITAID Essentials B-Complex is designed with high-quality ingredients to give you the best possible support.

Why FITAID B-Complex?

How to Use FITAID Essentials B-Complex

Taking B-complex is as easy as incorporating it into your daily routine. You can take it with breakfast, before your workout, or as part of your overall supplement plan; it’s designed to support YOUR active lifestyle. We recommend taking one capsule a day with a meal. Most people find taking it earlier in the day is preferred.

The Bottom Line

B vitamins are essential for energy, metabolism, and overall wellness, and FITAID Essentials B-Complex makes it easy to ensure you’re getting the best quality. With bioactive, methylated forms for optimal absorption, it’s a key addition to your daily supplement routine.

Ready to power up your day? FITAID Essentials B-Complex is here for you! Stay energized, focused, and ready for whatever comes next.

If you’re serious about your health and fitness, you probably already focus on protein, hydration, and recovery. But what about additional supplementation? Enter: Magnesium. This often-overlooked mineral plays a huge role in overall wellness, and making sure you're getting enough can be a game-changer. Let’s dive into why magnesium deserves a spot in your daily routine.

What is Magnesium?

Magnesium is an essential vitamin that your body needs to function properly. It’s involved in hundreds of biological processes, making it a key player in energy production, muscle function, and overall well-being. Despite its importance, many people don’t get enough magnesium from their diet alone, which is why supplementation can be beneficial.

Why Take Magnesium?

While magnesium is naturally found in foods like leafy greens, nuts, seeds, and whole grains, modern diets don’t always provide optimal amounts. That’s where supplementation comes in. Here are some reasons people incorporate magnesium into their personal routine:

Who Should Take Magnesium?

Magnesium isn’t just for athletes or fitness enthusiasts, it’s beneficial for just about everyone. Here’s who might consider adding it to their routine:

Magnesium isn’t just for athletes or fitness enthusiasts, it’s beneficial for just about everyone. Here’s who might consider adding it to their routine:

As always, be sure to speak with your healthcare provider before adding any supplementation into your routine.

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Meet FITAID Essentials Magnesium

We know that not all magnesium supplements are created equal, which is why FITAID Essentials Magnesium is formulated with quality in mind.

Why FITAID Magnesium?

How to Use FITAID Essentials Magnesium

Taking our magnesium is simple, just take two capsules daily with a meal. It’s designed to work with YOUR lifestyle, regardless of whether you take it in the morning, post-workout, or before bed.

The Bottom Line

Magnesium is an essential part of a well-rounded routine, and FITAID Essentials Magnesium makes it easy to get a high-quality, effective dose. With magnesium glycinate for optimal absorption, it’s a smart choice for anyone looking to support their active lifestyle. Ready to make magnesium a daily habit? FITAID Essentials Magnesium is here to keep things simple, effective, and built for the way you live.

 

Looking to optimize your wellness routine? Well, we’ve made it simple. Meet FITAID Essentials, our newest line of premium vitamins and supplements designed to support your active lifestyle, whether you're hitting the gym, training for your next race, or just looking to feel your best every day.

At FITAID, we know that fitness and nutrition should be personal, not a-one-size-fits-all experience. That’s why we created FITAID Essentials: a collection of high-quality, must-have supplements that complement YOUR daily routine, wherever you need it, without unnecessary fluff. No gimmicks, no complicated stacks, just the Essentials, done right to meet you where you're at.
Ready to meet the squad? Let’s break it down.

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The FITAID Essentials Lineup

Creatine Powder

You lift, sprint, jump, and train hard, but what about the harder part? Recovering. That’s where creatine comes in. A tried-and-true staple in the fitness world, FITAID Essentials Creatine Powder is an easy way to supplement your daily routine. FITAID Creatine Powder is made with high-quality creatine monohydrate from CreaPure©—one of the most researched and effective forms on the market. Creatine has been shown to increase ATP production* which in turn may help improve your fitness performance. This form of creatine tends to be easier on the stomach, allowing for daily consumption.

FITAID Creatine Powder is available in an unflavored option, as well as two zero sugar, naturally sweetened flavors: Watermelon Rush and Fuji Apple. Free from any junk, or unnecessary ingredients, add it into water, your FITAID drink or morning smoothie, and unlock an effortless way to support your training goals. Every body needs creatine, so use the good stuff? 

Magnesium

Magnesium is one of those minerals that’s easy to overlook but plays an important role in overall wellness. FITAID Essentials Magnesium Glycinate makes it simple to add this vital nutrient to your daily routine. Whether you’re winding down after an intense workout or just looking to keep your fitness game strong, our magnesium supplement is a solid addition to your day.

FITAID Magnesium uses bisglycinate (known as glycinate). Bound with the amino acid glycine, magnesium bisglycinate - research has shown to be highly bioavailable - blends smoothly into your routine, whether you’re deep into training or just focused on daily wellness. 

B-Complex

If you’re constantly on the move, a high-quality B-vitamin blend can help keep you feeling energized and ready to tackle the day. FITAID Essentials B-Complex uses methylated B vitamins, which are more easily absorbed and utilized by the body. We’ve put these essential B vitamins in an easy-to-take format, because sometimes life moves fast, and you need a supplement that can keep up.

Most B-complex supplements? Basic. Ours? Bioavailable.

We didn’t cut corners, we upgraded them. FITAID Essentials B-Complex includes all 8 essential B vitamins with methylated forms of B6, B9, and B12 so your body doesn’t have to do extra work to use them. It's the smarter way to supplement linked to energy, focus, and daily wellness, without unnecessary fillers or artificial additives.

Which B’s? These Bs! Vitamin B1 (Thiamine Mononitrate), Vitamin B2 (Riboflavin), Vitamin B3 (Niacinamide), Vitamin B5 (Calcium D-Pantothenate), Vitamin B6 (Pyridoxal 5-Phosphate) ,  methylated form, Vitamin B7 (Biotin), Vitamin B9 (Quatrefolic® [6S]-5-methyltetrahydrofolate glucosamine salt) ,  methylated folate, Vitamin B12 (Methylcobalamin) ,  methylated form

 

Vitamin D3 + K2

You know the drill, get outside, soak up some sun, and let your body do its thing. But let’s be real: whether it's long winters, packed schedules, or just life in general, getting enough vitamin D from sunlight alone isn’t always practical. FITAID Essentials Vitamin D3 + K2 offers a convenient way to add these key nutrients to your daily routine, because supporting your wellness should Supplement Your Lifestyle®.

This capsule combines two fat-soluble vitamins for the maximum benefit, because D3 can’t do its job without K2, making them a perfect pair. Our D3 contains 5000 IUs to ensure you are getting the most out of your capsule. 

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Why FITAID Essentials?

We get it, the world of supplements can be overwhelming. But we’re here to make things easy. With FITAID Essentials, you’re getting high-quality, straight-to-the-point vitamins and supplements designed with your active lifestyle in mind. Whether you're crushing a workout, recovering like a pro, or just focusing on feeling great, we’ve got you covered.

So, ready to keep things simple? FITAID Essentials is here to help you fuel your body, focus on what matters, and take on whatever comes next. Welcome to a wellness routine that just makes sense. Supplement Your Lifestyle©

August 8 11:30am PST **Details continue to emerge
Lazar Ðukić, beloved friend and elite athlete went missing after a swimming portion of an event in Texas.
On August 8, during the first event of the CrossFit Games in Ft. Worth, in the Marine Creek Reservoir, Lazar went missing.
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A life that touched so many. Today the fitness community mourns the loss of beloved friend and elite athlete Lazar Đukić.
Known for his kindness, humor, and supportive nature, Lazar brought a breath of fresh air wherever he went. Beyond his athletic achievements, Lazar was caring, humorous and relentlessly supported those around him. His warm, supportive nature and quick wit left a lasting impression on everyone he met. He was 28 years old.
After years of passionately playing water polo in his home country Serbia, his debut at the 2021 CrossFit Games highlighted the start of a remarkable career. He shared a special bond with his brother Luka, introducing him to CrossFit and guiding him along the way.
To his girlfriend Anja, brother Luca, friends and family, we extend our deepest condolences. Lazar's legacy of approaching life with kindness and humor will always be remembered.
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We ask that you please keep his family in your thoughts and consider donating to the GoFundMe account that will be directly shared with his loved ones to support them during this extremely difficult time. For more information please click the link in our bio.
As all details of this tragedy are still unknown, please contact us through this platform on how you can help support. Thank you.

Donate here
- fundraiser by gijs spaans : lazar ðukić support fund
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Gym Spotlight: CrossFit Clintonville

Celebrating 10 years this May, CrossFit Clintonville is a community worthy of recognition. They've made their mark with tremendous charitable efforts for Veterans associations including the LT Michael P. Murphy Memorial Scholarship Foundation, LT Michael P. Murphy Navy SEAL Museum, National Veterans Memorial and Museum, and The Bruce WOD Organization. The gym in Columbus, Ohio is owned by Patrick Woods, a man whose accumulated an impressive resumé for someone who didn't know what he wanted to do with his life 12 years ago...

Patrick Woods, the mastermind.

Patrick Woods grew up in family of Veterans - his Grandparents fought in World War II and his father served in Vietnam. If it weren't for his athletic prowess he too likely would have served. Woods was recruited by The Ohio State for track & field - a scholarship he couldn't refuse. 4 years later, he walked away with a degree in financial planning and aspirations of making the 2012 Olympic Team. Unfortunately, Woods' track career didn't end the way he hoped. He found himself at a crossroads. He could take a corporate finance job in Nashville, or manage a commercial gym close to home. Naturally, Woods found himself training clients throughout his athletic career, a side gig he found joy in. To gain more knowledge and experience in the field, he opted for the management role.

Shortly after, a coworker told him he should try this thing called 'CrossFit'. And so he did. Woods spent a couple of years doing CrossFit.com workouts in the commercial gym and making a 45 minute commute to a box. During this time, he also had the opportunity to train with guru Louie Simmons, Founder of Westwide Barbell. Eventually, Woods decided he wanted to give this thing a shot. He signed the lease and in 2014, CrossFit Clintonville was born.

Culture, Community, and Coaching

You will only feel like a stranger for the first five minutes. You will be greeted and introduced to many members eager to get to know you the moment you walk through CrossFit Clintonville's doors. The community is extremely inviting, inclusive, welcoming, and diverse. Patrick Woods has countless stories of their community elevating the health of it's members: their physical fitness, but also their mental, emotional, and social health. Woods remarks the personal accounts of the gym changing a life for the better are what keeps him going. Often times he's getting told, "the bathroom needs cleaning", "this programming sucks", or "this dumbbell is broken". It reinvigorates his sense of purpose and reinforces his why to hear a moving member testimony.

Have you ever coached an adaptive athlete? Patrick shared an anecdote about the day Dave* (name has been changed to protect the privacy of the individual) came into the gym about 4-5 years ago. Dave is diagnosed with Cerebral Palsy, a condition that affects muscle functioning, and was in a wheelchair. He wanted to try out CrossFit. Immediately, Woods said "yes, absolutely, let's do this". Upon showing him around the gym, discussing modifications for movements, Woods inquired about Dave's extent of mobility. Woods eyes widened as Dave stood up, grabbed the pull up bar and performed a strict pull up. Floored, with excitement flickering into expression, Woods knew he was about to embark on a new path in his coaching journey. The following year, Dave completed his first ever Murph. As he walked the final mile, the whole gym rallied behind him until they crossed the finish line. "It was powerful to witness," said Woods.

Woods referred to Clintonville's coaches as the lifeblood of the gym. He believes was blessed with the most genuine,committed, and passionate individuals. They feed off the member's energy and truly want the members to succeed. Woods holds periodic team meetings where the coaches participate in a mock Level 2 (L2) course. If you aren't familiar with the L2 course, it requires coaches to coach other coaches in front of their fellow coaches (say coach 5x fast). Echoing LIFEAID Core Value #9: Strive for continuous improvement instead of perfection, Woods' said, "from a growth and coaching perspective, there's no perfect coach, and you can always learn more and you can always be better...". All in all, it's a fantastic way to peer review, foster consistency, and constantly raise the bar of the coaching level in the gym.

The Evolution of Memorial Day Murph with CrossFit Clintonville

Shortly after the grand opening of CrossFit Clintonville, Memorial Day Weekend arrived, prompting Patrick Woods to incorporate the annual "Murph" workout in honor of fallen NAVY Seal LT Michael P. Murphy. For many in the group, it was their first encounter with this challenging chipper-style workout: a 1-mile run, followed by 100 pull-ups, 200 push-ups, 300 squats, capped off with another mile run. After they completed the intense workout, they raised a toast and pondered the potential of doing something more meaningful next year.

In 2015, Woods devised a plan. They mapped out a route from a member's house, exactly one mile away from the gym. The idea was to commence at the house, run to the gym, perform the volume, and then return home. Each participant contributed a modest registration fee covering necessities like food, water, and compensation for local authorities to secure road closures.

 

Upon finishing the final mile, they rejoiced in a backyard celebration. This post-workout festivity, endorsed by Woods' friends—a NAVY Seal and Marine—was deemed essential. They asserted, "You need to celebrate... it's exactly what these guys would be doing if they were still here; they would want you to have a good time and live." The backyard bash featured creative elements like a pickup truck bed transformed into a giant ice bath, a mega-sized slip-and-slide, and spirited games like flip cup. In subsequent years, it evolved into a full-fledged event with a live DJ and local sponsorships. Recognizing the need for official structure, Woods established the Clintonville Charitable 501c3 nonprofit, assembling a board and event planning committee.

Over the years, the Clintonville crew raised significant funds for a scholarship fund. Their contributions garnered a heartfelt thank-you letter from Dan Murphy, Michael's father. Unaware of the LT Michael P. Murphy organization's scale at the time, Woods responded with gratitude, inviting Dan to join them. To Woods' astonishment, Dan replied, "We'd love to!"

In 2021, they made it happen. By then, CrossFit Clintonville's Memorial Day Murph event had become a staple. They invited Dan to Ohio, scheduling the event for Labor Day Weekend due to Memorial Day obligations. Nearly 200 people participated, fueled by the presence of Dan, his wife, and the author of Michael's biography. Dan proudly displayed Michael's Medal of Honor and many copies were signed that day. Together, they raised $10,000 for the LT Michael P. Murphy Navy Seal Museum in New York.  While numerous large sponsors and donors bolster the Murphy's organization, it was a remarkable achievement for the Clintonville community. Woods reflected on the surreal experience of dining with the Murphy family, exchanging stories and forging connections.

Following the successful year, they partnered with the National Veterans Memorial and Museum in downtown Columbus. In 2022, they commemorated U.S. Army Staff Sergeant Edwardo Loredo with the "Laredo" hero workout. Woods praised the museum's ambiance, particularly its open rooftop offering a panoramic view of the city skyline. The following year, they honored Murphy by completing Murph at the museum, incorporating a running route through the memorial garden—a serene space that underscores the workout's significance. This year, they'll once again complete Murph on Memorial Day Weekend at the museum.

Proceeds from registration now directly benefit the National Veterans Memorial and Museum, while remaining funds from Clintonville Charitable are channeled into academic scholarships for local high school students. Recipients are chosen through an essay competition. Meanwhile, Woods continues his charitable endeavors through initiatives like The Bruce WOD, which supports Veterans by funding gym memberships to foster camaraderie post-service and avert mental health issues. CrossFit Clintonville remains committed to hosting events in support of important causes, including a Labor Day Weekend event later this year.

Conclusion

Patrick Woods has built something special in Columbus, Ohio. CrossFit Clintonville is a community you can count on and one you should never count out. Celebrating a decade of good people, great causes, and even better memories, Team FITAID is proud to fuel CrossFit Clintonville. If you're visiting the area, it's a surefire bet for a fantastic hour of your day.

Check out their Website

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SwoleMate Stories to Swoon Over

Happy Valentine’s, Galentine’s, or Bromancery Day! Whatever you celebrate, we asked you to submit your best #SwoleMate stories. Check out the top five selections!

A Whole New Meaning to WOD

Maegan Musanti met Abby, her now wife, through her CrossFit coach. She belonged to a different gym, but fate found the two at a local competition, tents next to one another. Ever since that weekend, they were inseparable. CrossFit was naturally a major part of their blossoming relationship. 3 years later, they were attending the same 6:30pm class on the daily. Maegan knew she wanted to propose, but wasn’t sure how. Neither of them had an affinity for jewelry, but Abby had been wishing for a pink barbell for forever. The perfect nontraditional ring: a pink barbell engraved with “Marry Me”. One night, when they walked into class, the barbell was perched on the rig. Abby spun it around to reveal the “Marry Me” and turned around to Maegan down on one knee. 

In 2022, they had the ultimate CrossFit wedding, or WOD (Wedding of the Day). The couple sported matching NoBull sneakers, their coach officiated the “I do’s”, and the “guestbook” consisted of two white Rogue training weight plates. The seating chart featured tables of prominent brands, including a “Team FITAID” table. To top it off: they honeymooned at the Rogue Invitational, boasting a poster that tons of athletes signed & snuck a cameo in a Buttery Bros video.

Besties for the Resties

How many bachelorette parties have you been to that have a Spartan Race on the itinerary? Lauren Hammer can proudly put a finger down for that one… thanks to her sister. Lauren can also thank her sister for introducing her to Jess. This BFF pairing hadn’t talked much before the big bachelorette mud-bash, but it jumpstarted their swolemance. It was Lauren’s first obstacle course race and she was extremely nervous. Jess eased Lauren’s nerves as they made their way to Boston for the event. Lauren ended up having amazing time, and she got hooked.

Lauren began to do more races, Jess always racing by her side. Post-grad, Lauren asked Jess if she thought CrossFit would be a good fit for her. Jess brought Lauren to her very first class and there was no turning back! 4 years later and they’re still an unbreakable duo. Sometimes, Jess will get Lauren laughing so hard she’ll have to take her inhaler. Who needs romance when you get to workout with your best friend everyday?!

Can I get extra guac & your number?

This pair didn’t find love in the gym, but they DID find love in the Chipotle line (isn’t that every introverts dream?!). Jay and Kelvie have been together for 13 years, 10 as husband and wife. They transformed themselves from two unhealthy, broken humans to opening and operating their own CrossFit gym, Mission Barbell Club, together.

The meet cute began when Kelvie cut Jay in line. He was a man in uniform – naturally, Kelvie assumed the burritos just had security. When the lined moved up, she quickly realized what she had done. By the time they got to checkout, Jay had charmed his number into her phone. The rest was history!

They got married in 2014, the same year Jay decided to quit smoking cold turkey after 20 years. He replaced the addiction with running, and in the winter months he took up CrossFit training. He began to coach, and when he retired from 30 years in law enforcement, the couple opened up their gym in the same city they had met in.

Next time someone cuts you in line, don’t gripe – it might just be your forever swolemate.

Early Bird Gets the Worm

A 5am workout class means you’re rolling out of bed while it’s still dark outside. You’re all their to get your workout in and then shuffle off to work, socializing isn’t on the top of your list. Peyton felt the same when she joined a CrossFit gym and became a 5 am-goer. She was paired up with this guy a handful of times for partner workouts.

It was “a lot of fist bumps, ‘have a good day’ fair wells, and small talk” until… The Open. Friday Night Lights worked it’s magic and set a spark aflame (must have been all of that fire breather energy…). Two years of dating later, they’ve officially bought a house together. The 5am’ers are now 5pm’ers, but meeting in the morning class will always hold a special place in their hearts. The Open now serves as their annual reminder to shoot your shot with your gym crush ❤️.

Will you be cheering your swolemate on this Open season? Spice it up and throw a wager on the table – how about, whoever loses the workout has to cook dinner? Winner gets a massage?

Love Abroad

Five years ago, Dani decided to study abroad in Finland. She had just finished playing collegiate volleyball and had a desire to see the world. While abroad, she attended a local CrossFit box in Joensuu. At the box, she kept bumping into the same guy. Dani described him as a tall, sweet Dutch guy who happened to also be studying abroad (and her type… as a volleyball player, his height made him cuter 😉).

They got to talking and made plans to workout together. Eventually, it escalated into going on dates. They originally planned on going separate ways once the semester concluded, but after a couple of weeks, he declared he was going to buy a plane ticket to America after they left Finland. Sure enough, she received a photo of plane ticket that very day. This swolemate story sounds like it needs to be made into a movie.

Thank you for sharing your stories with us! We loved hearing about all of your swolemates. We wish nothing but the best for you and them. Keep your heart healthy and shop our Valentine’s Day special on LIFEAID Thrive with code V25 at checkout! Valid until 2/14/24 only.

 

Here at FITAID, we feel strongly about a few things: No artificial sweeteners, clean caffeine, quality ingredients and Sports Recovery. You spend so much time in the gym, at work, and showing up for the people around you, that you have to spend the time to recharge and recover.

As the sun sets on another transformative year, we find ourselves reflecting on the incredible journey we've embarked on together. In 2023, we began the Sports Recovery Sunday newsletter to provide weekly tips, tricks and more to help you maximize your recovery and show up as your best, everyday. We believe that the definitive way to boost your performance is to focus on your recovery: physically, mentally and emotionally. How you show up for yourself is how you show up for the rest of the world, and we’re honored to be a small part of it. In this dynamic era of ever-evolving knowledge, we invite you to join us in a retrospective journey through the year's top-clicked resources.

As we unravel what caught your eye on a scroll through your inbox, we're excited to continue to grow together in 2024.  The data trails left by your clicks serve as breadcrumbs, guiding us and shaping our understanding of how we can best provide you with the resources you need to succeed.

 

RAVE-WORTHY RECIPES

Protein Pancakes

Featured in SRS # 14

There's nothing quite like waking up on a Sunday morning to the smell of pancakes (even if you have to make them yourself). This recipe is loaded with protein to keep you full and maintain the gainz.

Get the recipe

Chicken StirFry

Featured in SRS #15

Throw in veggies, your choice of protein and toss in some sauce for a delicious dinner recipe. It also serves as a great leftover lunch option!

Get the recipe

Honey Chipotle Salmon Bowls

Featured in SRS #6

A little sweet, a little spice, and a whole lot of yummy. Level up your cooking skills with this delcious honey chipotle salmon recipe. Served with rice and a cucumber, avocado mixture. Delish!

Get the recipe

DIY Protein Cider Doughnuts

Featured in SRS #41

A Fall time favorite: apple cider doughnuts! These homemade treats are a healthier alternative to the sugary doughnut you'd grab at the cider mill, or apple orchard. Packing double the protein and half the calories this recipe is a must try!

Get the recipe

Breakfast Egg Muffins

Featured in SRS #33

Perfect for the school year, or commuters, these on-the-go egg muffins are the perfect mix of convenience and nutrition. Say goodbye to morning chaos and hello to hassle-free mornings.

Get the recipe

 

MOST VIEWED SONGS

"Honey" by Kehlani

Featured in SRS #14

"Reasons" - Khalid

Featured in SRS #15

"Springsteen" - Eric Church

Featured in SRS #33

"Saturday Sun" - Vance Joy

Featured in SRS #13

"Sunset Lover" - Petit Biscuit

Featured in SRS #6

 

TOP CLICKED TOOLS

Recovery Shoes

Featured in SRS #15

Do you know the full impact your shoes have on how the rest of how your body feels? You might be surprised... Check out some of the below recovery footwear to give your feet some love. Have another favorite? Let us know!

Beslip Orthotics

HOKA

Oofos

Books about Habits

Featured in SRS #41

Habits are the small steps that lead to big transformations. Good habits are crucial to leading a healthy lifestyle. If you're having trouble forming healthy habits, these books are a great place to start! They breakdown building routines and behaviors AND most importantly, staying consistent.

The Power of Habit by Charles Duhigg

7 Habits of Highly Effective People by Stephen R Covey & Sean Covey

Atomic Habits by James Clear

Magnesium Lotions

Featured in SRS #33

Lather up! Magnesium lotions aide in relaxation, muscle recovery, and promote overall well-being. The quick absorption helps replenish your body's magnesium levels while nourishing your skin.

Life Flo

Magnum Solace

Sweet Bee

Gua Sha

Featured in SRS #39

Face Gua Sha blew up on Tik Tok as a way to chisel chins, but did you know it actually has health benefits? A tool for lymphatic drainage, gua sha works similarly to muscle scraping to promote circulation, reduce inflammation, and relieve muscle tension.

Rosenice

Zoe Ayla

Anthropologie

Blue Light Glasses

Featured in SRS #2

Prospek

Warby Parker

Whoop

 

What are you go-to recipes? What songs do you chill out to? What is your favorite music genre for productivity? Do you have a recovery tool you swear by? Let us know over on Instagram!

The holiday season is upon us! We're eagerly anticipating the joy of giving and receiving thoughtful gifts that align with our wellness goals. If you're part of a fitness-focused community, or have friends and family who prioritize clean living, we've got something special in store for you: FITAID's favorites of the season!

This year, we've curated a selection of gifts ideas to prompt the perfect present. Whether you're shopping for the avid fitness enthusiast, the wellness warrior, or anyone looking to embrace a healthier lifestyle, our gift guide is designed to inspire, delight, and contribute to a season of well-being.

TABLE OF CONTENTS

 

Gifts for the Fit Friend

Garmin Venu

Garmin's smart watches are a great gift for someone invested in tracking their holistic health. Featuring a sleek display, it allows you to monitor sleep, workouts, recovery, and more all in one convenient place. Check it out - the Venu is on sale now!

Reebok Nanos

Every fitness-lover could use another pair of sneakers. Reebok's Nano's are currently marked down and offer versatility, durability, and comfort like no other.

Ascent Protein Powder

Snag Ascent's limited edition holiday flavor Peppermint Mocha to spice up your bestie's post-workout treat! Protein powder is a great gift for anyone with fitness goals.

Gainz Box Subscription

This is truly the gift that keeps on giving. Gainz Box delivers a variety of accessories, on-the-go workout equipment, supplements, healthy snacks, & wellness products. Each box is made to deliver a surprise & delight each month when it arrives on your doorstep.

Ice Shaker Bottle

Do you know someone whose gnarly shaker bottle needs an upgrade? We've got you covered. Ice Shaker's signature shaker bottle is insulated and comes in tons of fun colors and patterns to pick from!

Rogue Giftcard

We can't knock a gift card. Rogue is a one-stop shop for ALL things fitness. Let your friend shop for their favorite equipment, apparel, or accessories.

 

Gifts for the Friend that is "Always Sore"

Hypervolt Go 2

Portable and practical, the Hypervolt Go 2 makes your body feel like new. It can help you warm up fast, release stress and tension, and unlock tight muscles, wherever your life takes you. PS. it's also on SALE.

Pso-Rite

The psoas complex (hip flexors) are considered to be the soul of our body. The Pso-Rite® was designed to provide relief on the deepest level for any age, size, and shaped individual out there.

3 month sub to Pliability

So your friend is complaining about how sore they are again... did they do their mobility? Make it simple for them: gift them a subscription to Pliability! Pliability fuses mobility, yoga, prehab, rehab, recovery, mindfulness, and strength into short, guided videos.

TheraBody Wave Roller

This is a 2 in 1 gift, and a level up from a traditional foam roller. The Wave Roller combines powerful vibration therapy and an innovative wave texture to deliver the most powerful, efficient full-body foam rolling experience. Did we mention it's on sale?!

Pure Spectrum CBD Salve

Massage away your aches and pains, and manage inflammation with Pure Spectrum's 500mg CBD-infused lavender salve. Formulated with carefully selected essential oils and a harmonious fusion of all-natural ingredients, Relax is the perfect way to enhance a massage or aid in recovery from your active lifestyle.

Ice Barrel Eucalyptus Epsom Salt

If your comrade is into cold therapy, this epsom salt soak is a winner. Ice Barrel developed this product to help relieve muscle soreness while opening your mind to ultimate relaxation thanks to the aromatherapy of eucalyptus.

 

Gifts for the Foodie Friend

HIPPEAS

These chickpea chips and puffs are a spectacular treat for your snack-loving sister, mister, or sister from another mister. Offered in a variety of flavors these are a great choice!

CHOMPS

Stick to the basics: zero sugar and plenty of protein, in a range of Chompable flavors. These meat sticks make a superb stocking stuffer for a fitness foodie.

nocow protein bars

nocow offers high protein, plant-based bars that leave the loads of sugar behind. These are another great stocking stuffer for your plant-powered peer.

Wilde Chips

Wilde chips redefine snacking. In 6 unique flavors, these are a great alternative for your potato-chip-lovin' friend. Featuring 10g of protein from chicken and egg whites they are a terrific, tasty gift.

FITAID

Every fitness-y person in your life needs to feel the FITAID love this holiday season. A 12-pack of their favorite blend looks great under the Chritsmas tree. Complete with BCAAs, Turmeric, Electrolytes, Vitamins B, C, D3, E, and more, don't forget to add a bow on top!

 

Gifts for the Friend that's "Always Tired"

Manta Sleep Mask

The Manta COOL Mask is designed to soothe puffiness and completely block out all light. The calming compression may help your friend feel more well-rested in a matter of nights.

Hatch Restore

From sunset to sunrise, this gentle and soothing alarm offers sounds to doze of to and an automatic wake up light. This all in one dream machine is a top-notch gift.

Brooklinen Weighted Blanket

This cozy blanket will have your sleepy friend cocooning and snoozing in no time. The added weight may help ease anxiety and aide in decompression and relaxation.

Stance Cozy Crew House Slipper Socks

Happy feet, happy life, right?! Help your bestie unwind with Stance's comfy, cozy crew slipper socks. We're often about knees over toes, but today we're about keeping the toesies warm.

Ergonomic Pillow

Maybe your friend is always tired because they need better sleep. What's the first step to better sleep? A pillow upgrade. This ergonomic pillow is suitable for back, side, and stomach sleepers alike. Designed to support your body and aide more optimal sleeping positions, this plush pillow is a perfect present.

DreamAid

Each delicious pack of DREAMAID GO will help get you to a place of cozy and restorative slumber. Fall asleep faster, stay asleep longer, and wake up feeling brand new.

 

Gifts for the Fitness Fashion Friend

Born Primitive

Shop our favorite joggers, or explore their collections of sports bras, leggings, shorts, hoodies, and more! They even sell jeans for your quadzilla friends that can never seem to find pants that fit!

Goodr Sunglasses

Affordable, stylish, and fit for performance, a pair of Goodr sunglasses are a great option for your friend that values fitness fashion. Nothing shady about a good pair of sunnies!

Caffeine & Kilos Apparel

For your coffee-loving friend, we present to you: Caffeine & Kilos. They've got tons of fun designs for your friend to rock on the daily.

Junk Headbands

We all know at least one person that can't do a workout without their trusty headband secured in place. Junk Headbands has hundreds of designs to pick from. Personalized, thoughtful, and useful, we can't think of a better gift.

Bear Komplex grips or knee sleeves

Fitness style does not stop at apparel... gear counts too! Bear Komplex makes an array of gymnastics grips and vibrant knee sleeves to support your friend as they *try* to beat you in the WOD.

Salty Britches Trucker Hat

Do you know a trucker hat stan? Look no further than Salty Britches. Offered in a wide variety of colors and patterns, these hats a cute, stylish, and a winning wishlist item.